Never has our World been more connected than we are today. With the advent of the Mobile Revolution, the global market has seen the rise of a truly savvy “new age” consumer – a consumer who is “plugged-in”, connected, wherever-whenever, 24/7-365. Today, being “in-the-know” is as easy as pushing, touching, submitting or hitting send for any average person who owns a smartphone. Digital Mobile Culture is real, growing, and is definitely here to stay… Yet, a staggering 79% of businesses still don’t have a mobile presence or strategy. Why?
The simple answer is that there still really isn’t an “easy button” when it comes to mobile marketing. Sure, agencies everywhere now list that they can build you a mobile optimized site as part of the design, marketing and brand services they offer, but the truth is, these static mobile sites just don’t offer the same level of engagement we have all become accustomed to surfing the web via browser-based deskptop or laptop personal computing devices. And, more importantly, most of these mobile sites do not offer the same level of technical funtionality critical for online business success. The inability to interact, track, collect market intelligence and capture data easily has been a big shortcoming to date for digital mobile marketing.
Until now. Blink Capture’s mobile marketing technology finally offers both the general consumer and businesses big and small, a savvy, intuitive product that comes with all the technical bells and whistles you need to hit home runs and knock the marketing ball out the park. Consider the new-tech-versus-consumer gap bridged.
With Blink Capture mobile technology, you can have that optimized and engaging, database-driven mobile site, and you can have it up and running in minutes. Yes, it’s as easy as it sounds – really. But, there’s more to it. Blink Capture mobile sites are not your average run-of-the-mill, static digital destinations. With a Blink Capture mobile site, you can easily manage your content in real time from a login protected User Admin panel, any time and as frequently as necessary, from anywhere you have access to the Internet.
Sure, we can understand that dynamic content management isn’t as thrilling of a feature as it used to be, which is okay because with Blink Capture, you’re getting more than just a dynamic mobile site. With Blink Capture, what you have at your disposal is a Dynamic Mobile Marketing Platform.
So you’re asking yourself….what exactly is that? What is a Dynamic Mobile Marketing Platform?
And no, we are not an agency, so we don’t spend our days making up fancy terms or phrases that just mean simple things. We have however, used a an analogy to help describe Blink Capture. We like to call Blink Capture the “reuseable warehouse storage space” and “flexible toolbox” of mobile marketing. With your Warehouse Storage Space, you can fill it up, empty it out, and fill up again, over and over, as much as you need to, whenever you need it. This database is at the core of all Blink Capture mobile sites. This database is integrated with the front-end of your mobile site and can store information captured using practical front-end applications accessed by users when they visit your mobile site. These applications are your front-end tools, and are part of your “Toolbox”. Working together, the Warehouse and your Toolbox help you engage and interact with your visitors, so that any information or data that is captured is quickly stored neatly and discreetly into your warehouse storage space, ready for you to download and use, and quick to reset so you can do it all over again. Another way to see it? Sustainable mobile marketing technology!
Every Blink Capture account comes with a standard set of tools: data capture tools that consist of an Information Request Form, Contests, and custom Survey Builder, all integrated with customizable auto-responders that give you the powerful ability to begin the dialogue with every potential customer that visits your site at the click of submit. In addition, all Blink Capture mobile sites also come with a dynamic Contact List, a Photo Gallery, a Video Gallery and live-feed set up for your favourite social networks. Every Blink Capture site is accessed from a shortened URL making your mobile site easier to remember and accessibility that much easier.
Yes, it’s a lot to digest. And, we’re not finished, there’s more. Arguably the most powerful feature that ties the Blink Capture Mobile Marketing Platform together is auto generation of QR Codes for every Blink Capture mobile site you create. In the Blink Capture platform, these content managed QR Codes add a whole new dimension to mobile marketing – the add a whole new dimension to Marketing, period.
There’s lots more to say about this, so we’ll go into this further in our next post. In the meantime, take the Blink Capture Mobile Marketing platform for a test drive with the Capture Discovery offer….try any account for 15 days at no cost and simply cancel at the end of the trial if you’re not convinced. You can get started easily right here.